The Mission
Dimestore Media is a new kind of digital media company. Dimestore provides advertisers with a true set of engagement metrics. We know who views an ad, what they say, and what else they do on the web. Dimestore offers targeted engagement and transactional data to any advertising campaign in a simple and concise manner to implement.
The Team
Scott Cohen
Scott can be reached at scottc@dimestore.com
Doug McFarland
Doug can be reached at dougm@dimestore.com
Susan Murphy
Susan can be reached at susanm@dimestore.com
Florian Kahlert
Florian can be reached at floriank@dimestore.com
Allan can be reached at amedforth@MarketingMedia.com.au
Leland Nolan
Leland can be reached at leen@dimestore.com
Co-CEO & Founder
Most recently Scott was the President of Game Trust. Previously, Scott was Executive VP at LivePerson, and Co-Founder and Senior Vice President at 24/7 Media. He also has worked with Red Tie Media, New World Television, Revlon, MacAndrews & Forbes, and Coopers & Lybrand. Scott serves on several boards and holds an MBA.
Scott can be reached at scottc@dimestore.com
Doug McFarland
Co-CEO
Most recently Doug was CEO of ScanScout and previously was EVP/GM of Eyeblaster, held the same title at Advertising.com, and was President of Jupiter/Media Metrix. He also has worked at FreeMark, Next Century Media, and Arbitron. Doug serves on several boards and holds a PhD (ABD).Doug can be reached at dougm@dimestore.com
Susan Murphy
CFO
Most recently Susan was acting CFO for Coactive Marketing. Previously, she was a financial consultant for Euro-RSCG and for DoubleClick; she was also the CFO/Managing Partner of Cohn & Wells. Susan holds an MBA.Susan can be reached at susanm@dimestore.com
Florian Kahlert
VP, Product & Operations
Most recently Florian was a VP at Right Media (where he was also Managing Director of its UK office). Previously, Florian was VP Media and Business Development at InsightExpress and Director of International Business Development at AdForce. Florian holds a patent in online market research and an MA.Florian can be reached at floriank@dimestore.com
Managing Director, Asia Pacific
Alan is the Director/Owner of Marketing Media & Activation. Previously, Alan was CEO Asia Pacific for Universal McCann (which included global management responsibilities). Allan can be reached at amedforth@MarketingMedia.com.au
Leland Nolan
Corporate Counsel
Most recently Lee was a Co-Founder and General Counsel of Game Trust and General Counsel and Chief Privacy Officer for Active Response Group. Previously, Lee was Chairman/CEO of Metronet SL (in Spain), and he has held positions at ICM and was an editor at Playboy Magazine. Lee holds a JD.Leland can be reached at leen@dimestore.com
