Media Executives Agree; Engaging Ads Are More Memorable
Dimestore Media Provides an Engagement Platform and Metrics
Dimestore's platform provides advertisers and agencies a simple, entertaining, and interactive way of gauging and measuring advertising engagement. Many people in the industry share our sentiment:
"We found that for online video players the ads with the highest engagement levels are the ones that invested in gaming, trivia questions or multiple-choice options to find out more about a product. Online viewers spend time with these interactive ads and they remember them."
Anne Sweeney, President
Disney-ABC Television Group
March 2008