How It Works
Dimestore Media enhances video and other advertising by wrapping ads in a casual game format that can be configured to test attentiveness and brand response or purchase intent and direct response.
Our detailed reports illustrate how users respond to advertisements - everything from their responses to questions about the ad, to the length of time video played.
By combining "maximum user engagement" with targeting and rich reporting, Dimestore delivers unparalleled insight into millions of consumers, far above and beyond impressions and clicks.
Case Studies
See how top brands have used the Dimestore platform to get more value from their advertising exposure:
Zap2it & Comedy Central
Zap2it and Comedy Central used the Dimestore platform to showcase video spots for Comedy Central's Roast of Bob Saget. Launching from a button on the Zap2it homepage, the Dimestore-powered gameshow seamlessly appeared in an overlay, giving users a convenient viewing experience.
The promotion was a great success with 63.9% of users answering at least four questions about message recall, purchase intent, offer awareness and brand affinity. Of those respondents, 74% indicated they would "definitely watch" Comedy Central's Roast of Bob Saget.
The promotion was a great success with 63.9% of users answering at least four questions about message recall, purchase intent, offer awareness and brand affinity. Of those respondents, 74% indicated they would "definitely watch" Comedy Central's Roast of Bob Saget.
Nissan Rogue
Dimestore empowered Nissan with valuable insight from more than 300,000 users who watched a commercial for their new Rogue crossover vehicle.Users answered questions that demonstrated recall of the commercial and knowledge of the Rogue vehicle and Nissan brand.
Coleman - "Let's Go Outside"
Coleman used Dimestore Media to compare the performance of two different commercials based on their "Let's Go Outside" message.The result? More than 50,000 questions about the two commercials were answered by users spanning a wide array of ages, locations, and demographics.
